Advertising formats

Ad format (width x height) Max. filesize (gif) Max. filesize (flash) Sample
       
70x100 (small cover/image)
(non standard, not animating)
20 kb
(gif only)
x sample
120x60 (button 2) 5 kb 10 kb sample
120x90 (button 1) 7 kb 12 kb sample
120x240 ( vertical banner) 15 kb 20 kb sample
120x600 (skyscraper) 20 kb 28 kb sample
160x600 ( wide skyscraper) 20 kb 30 kb sample
234x60 (half banner) 14 kb 18 kb sample
250x250 (square pop-up) 20 kb 30 kb sample
300x250 (medium rectangle) 20 kb 30 kb sample
336x280 (large rectangle) 20 kb 30 kb sample
468x60 (full banner) 16 kb 20 kb sample
728x90 (leaderboard) 20 kb 30 kb sample
530x150
(non standard, not animating)
55kb
(jpeg only)
x sample

All our Flash creatives require a “Clicktag” for click through purposes,
read http://www.adobe.com/resources/richmedia/tracking/adserving_guide/

Textlinks      
Typical textlink - Brandname/productname (approx. 20 characters)
- Offer/discount (approx. 20 characters)
- Slogan-eye catching text (max 100 characters)
Textlinks (Per format various versions preferred:
Textlink 25 (max. 25 characters)
Textlink 35 (max. 35 characters)
Textlink 50 (max. 50 characters)
Textlink 100 (max. 100 characters)
Textlink 250 (max. 250 characters)
Textlink 500 (max. 500 characters)

All formats are IAB standard banner formats, except for the 'Textlinks' and the images 70x100 and 530x150 which are used for our own system.